all things pretty: Featured style icon

Who are you?

I am currently a décor stylist, though I also love doing food, fashion and beauty styling too. I have a wonderful husband Karl, and two girls, Stella 7 and Lola 3.

I am the authority on … new trends in décor, fashion and beauty and anything health related – I am known for going on about all things food, vitamin or supplement-related. I also make a mean roast duck … oh and also BARGAINS there is nothing that thrills me more than a good bargain (like the three 100% white linen pin tuck dresses I found in a ‘hole in the wall’ in town for R125 each – kept one crisp white, dyed one a denim blue and the other an apple green – get compliments every time I wear one!) – I am not called ‘Bargain Betty’ for nothing!!!

Photo credit: Margaux
I took these detail shots of objects Alex has on her desk

What do you love?

Color, fabrics, textures, beautiful furniture – putting them all together in to a look that really works gives me such a thrill! And striped t-shirts and ANYTHING heart shaped …

Photo credit: Margaux (converse sneakers - left)
Alex's signature grey converse sneakers inspired me so much that I ran out and bought myself a pair yesterday over lunch
What makes you happy?

Spare time to read décor and fashion magazines – with 2 children it doesn’t happen often! Also my family – I come from a huge extended family and now with my husband’s family included there is always a big gathering especially at Christmas time.

From Alex's portfolio

What inspires you?

Magazines, the internet, trawling the shops and beautiful blogs like my friend Vicky Sleet’s http://www.iwantthat.co.za/ and Margaux’s of course!!!

From Alex's portfolio

Any cute tips, tricks or secrets to share?

I love putting together mood boards – it was my favorite part of working as an interior stylist for an interior design firm – they help me ‘get my eye in’ for a shoot or installation, but they’re obviously very time consuming so I was thrilled to find a website – http://www.sampleboard.com/ that makes it quick and easy!

Favorite shop/s?

I love Blink in Sea Point for beautiful décor items and special gifts and I can’t walk past Country Road in the Waterfront without going in for a good look around – it covers all my areas of interest … fashion for me, hubby and girls plus décor for the home – I particularly love their simple photo frames – I’ve started a collection and I give them to all my family and friends as gifts!